Try the sensationally chewy candy with real fruit juice!
HI-CHEW is a uniquely soft candy with long-lasting, chewy texture combined with smooth, real fruit flavors. The individually wrapped pieces of HI-CHEW candy are great for on-the- go or to enjoy at home! Made with Real Fruit Juices and purées, HI-CHEW uses no artificial coloring, has 0g Trans Fat, and is Cholesterol-Free. With an assortment of fruity flavors to choose from, we’re confident HI-CHEW will be like nothing you’ve ever tasted before!
In the 1950’s, Morinaga was trying to create a new kind of chewing gum for Japan. Back then, it was very impolite to take food out of your mouth. So Morinaga tried to create a more culturally accepted version of chewing gum—one that could be swallowed. Fortunately, Morinaga already made outstanding caramel with a uniquely chewy, creamy texture. It was unlike anything else in Japan. In 1956, natural strawberry flavor was added to the caramel recipe and Chewlets was born. Then in 1975, after decades of hard work perfecting the recipe, Morinaga re-introduced Chewlets to Japan as the wonderful candy we now know as HI-CHEW. Since then, HI-CHEW has been produced in over 170 flavors and become the most popular chewy candy in Japan. Savor the flavor of fun with HI-CHEW!